Atoms

Atoms are unseeable, we only know they exist because of the trail they leave behind.

What has happened at origin or on coffee farms as a direct result of your work? Buying great coffee and doing so with an ethical backbone don’t have to be competing. Higher premiums, long term commitments, etc. are great, but saying you are making a difference without seeing what is left in the wake of your relationship is just blind faith. We need more than blind faith in our relationships at origin, more check-ins, more time learning about actual pain points from your export, milling, or farmer contacts.

Making a difference isn’t always achievable with direct trade relationships, but that shouldn’t stop you from getting into them.

With the C Market at historic heights, there is no better time to start building long-term relationships with exporters, millers, and farmers. As you start to source more coffee, you need to be able to rely on those relationships and contracts to help predict your business plan for the next 6-12 months. Margins, price increases, marketing costs, are all related to the price of your green coffee after all.

Now shouldn’t be when you panic, now is when you make a plan and develop relationships.

Don’t let the C Market be just a trail of destruction in your business, put more certainty and collaboration in your buying. Whether it is with an importer, exporter, or further down the line.

Happy to chat and help make your game plan.